Marketing and Panel Associate

Fort Washington, Pennsylvania, United States · Market Research expand job description ↓

Description

The Marketing and Panel Associate position is responsible for implementing marketing programs designed to recruit and retain respondents for market research studies, specifically within the healthcare space. This role will work to consistently articulate and communicate the company and panel department’s marketing strategy, ensuring brand integrity and consistency working for the Associate Director of US Panel. Specific attention will be focused on the execution of strategic projects to enhance panel growth and retention.


Essential Duties and Responsibilities:

  • Work closely with Associate Director of US Panel to execute the M3 panel strategic marketing functions
  • Assist the panel team in designing and implementing campaigns to recruit new marketing research respondents and panelist, inclusive of email campaigns, online advertising, referral process and utilization of social media
  • Manage and collaborate on copywriting and content creation across all panel members touch points, including email, blog posts, social media, website, and print collateral
  • Ensure that M3 Global Research marketing guidelines are followed across all panel communication
  • Design and manage email campaigns using dotmailer or other email marketing service to engage panelists
  • Responsible for ongoing evaluation and analysis of campaigns, post-implementation, with recommendations for optimization
  • Monitor the established timeline for all panel marketing activities and ensure deadlines are met
  • Manage social media platform and scheduling, scheduling all posts and ensuring best practices are observed and A/B testing is performed
  • Manage PPC advertising for panel recruitment and projects, ensuring best practices are observed and program is optimized to maximize ROI. Coordinate all logistics, event planning, communication, and management (except staff attendee travel arrangements) for conferences and trade shows tied to panel building
  • Work directly with marketing department to ensure brand alignment and vision is maintained
  • Ensure that monthly recruitment targets are achieved
  • Resolve and reply to respondent queries / complaints relevant to panel

Requirements

  • Bachelor’s degree in Sales, Marketing, OR equivalent years of relevant work experience is required
  • 1+ years of work experience in Business to Consumer (B2C) Marketing or Market Research
  • Basic understanding and knowledge of healthcare market research
  • Exceptional written and verbal communication skills
  • Experience with email marketing automation and knowledge of email marketing best practices
  • Strong Microsoft Office skills
  • Familiarity with promotional content requirements across social media channels
  • Experience with basic graphic design and ability to use design and photo editing software
  • Experience with CRM software and Adobe Creative Suite is desirable

Benefits

A career opportunity with M3 USA offers competitive wages, and benefits such as:

  • Health and Dental
  • Life, Accident and Disability Insurance
  • Prescription Plan
  • Flexible Spending Account
  • 401k Plan and Match
  • Paid Holidays and Vacation
  • Sick Days and Personal Days
Personal information
Your Profile
Application Details
Do you have a Bachelor’s degree or equivalent years of work experience?
Do you have 1+ years of B2C Marketing or Market Research experience?
Do you have hands-on experience with CRM software and/or Adobe Creative Suite (Photoshop, Indesign, etc)?
Are you able to perform the essential functions of the position for which you are applying, with or without reasonable accommodation?
Are you legally authorized to work in the United States for any employer?
I certify that all information provided is truthful, complete, and accurate.